public relations

89up teams up with Britain’s leading charities to Crack The Crises

Challenging the G7 to tackle the world’s biggest problems

89up has been engaged by Crack The Crises, a coalition of over 70 of the UK’s leading charities and civil society organisations including Save The Children, VSO and the WI, for a new campaign that will tell G7 leaders they urgently need to tackle the biggest issues facing the planet: Covid-19, climate change, the nature crisis and injustice.

The coalition will build a “wave of hope” across the UK culminating at the G7 conference in Cornwall in June, where leaders of the world’s largest democratic economies will discuss future cooperation. 89up has been tasked with building an integrated campaign across web, social and PR that will bring the issue to the UK’s many diverse communities.

"Sarah Jane Rumford, Managing Partner at 89up said: “The Crack The Crises coalition has identified the fact that all the biggest issues facing the world are interconnected, which means they need a campaign that is integrated and impactful. We’re delighted that they came to 89up."