At 89up, we believe that animal welfare is one of the defining issues of our era.
Whether it’s campaigning to end the cruel trade in captive tigers, sustaining habitats and promoting biodiversity, or improving the health and diet of the UK’s beloved pets, we are proud to work with organisations that have animals’ best interests at heart.
Case Study: Battling Europe’s Tiger KingsHighlighting the horror inflicted on captive big cats.
89up is driven by the desire to make the world better - not just for shareholders or investors, but for everyone. We work with grassroots campaigners, international NGOs and charities who share our vision of an equitable and sustainable society.
With a team that has its roots in dynamic international human rights campaigns, we have a deeper understanding of the needs of civil society than any other agency. We know that charities, NGOs and voluntary organisations are the beating heart of society - the real engines of change - and we are proud to support them with our work.
As the sector faces unprecedented challenges, 89up is here to help ensure that your cause is seen by the right people.
Case Study: Changing charity funding for goodCreating meaningful connections between donors and charities
At 89up, we know that climate change touches every aspect of our lives. It is impossible for humanity to imagine a better future without tackling the climate crisis head on. From commercial banking to cattle farmers to coffee shops, everyone has to step up to the plate.
89up works with some of the world’s most innovative and impactful environmental activists. We create hard-hitting, urgent campaigns with organisations who are unafraid to identify the villains - and celebrate the heroes - of climate change.
Case Study: Uncovering big finance’s climate shame at DavosWe exposed the banks who continue to invest in fossil fuels.
Culture and Heritage
Art and culture are what make life worth living. At 89up we take them very seriously. We produce Little Atoms, the UK’s longest-running cultural podcast, whose guests have ranged from Booker prize-winners to Young Adult Fiction legends.
We’ve produced podcasts and online content with Arts Council England and the Wellcome Collection, and even staged our own cultural festival with Waterstones and Speaking Volumes.
We pride ourselves on our work with brilliant artistic organisations from local arts centres to international institutions, promoting powerful and inspiring ideas that change lives.
Case Study: Protecting a vital creative hub in LondonHighlighting the benefits that creative industries can bring to their local communities.
Equality and Diversity
Practically every organisation in the world has work to do to improve diversity and representation. We’re proud to support organisations who fight bigotry and division, and seek to create a more equal and inclusive society.
From LGBTQ+ visibility to industry representation, to anti-racist campaigners, we’ve been lucky to work with individuals and organisations that celebrate tolerance, respect and freedom from discrimination.
We’ve crafted press and social campaigns, built beautiful websites and helped organisations refine their messaging with the aim of genuine diversity and freedom from prejudice in the UK, Europe, Africa and beyond.
Case Study: Launching a $4 million challenge to reinvent the wheelchairThe $4 million Mobility Unlimited Challenge supports radical improvements in the mobility and independence of people with lower-limb paralysis through smarter assistive technology.
What happens in the finance sector affects us all. But we have the power to change it. Finance is finally being made aware that it has responsibilities not just to directors and shareholders, but to the whole world.
Big banks and financial institutions can no longer hide behind balance sheets or claim that their choices are ‘just business’.
89up works with ethical investment campaigns, innovative funding platforms, and campaigners who want to make big finance take on responsibility for some of the issues in which it is complicit. We believe big business can act with principle . It just needs a little persuasion.
Case Study: Pushing UK banks to end fossil fuel investment
Health, Science and Technology
89up has collaborated on projects designed to educate and inform people on all aspects of STEM, from scientists and engineers to academics, teachers and TV presenters.
We have worked on projects to drive innovation in assistive technologies, to tackle malaria and to promote the use of big data to improve healthcare.
We don’t try to hide or soften complicated science: we want to celebrate the ingenuity and endeavour of the people working on solving big problems, from Covid-19 to climate change.
Case Study: Encouraging everyone to love their eyesHighlighting the issue of sight loss
Human rights are at the core of 89up’s mission.
The inspiration for the organisation came while our founder attended the funeral of a human rights activist in Belarus, Europe’s last dictatorship, and witnessed first hand how PR firms were willing to do the dirty work of covering up a dictatorship’s crimes.
While many communications agencies are happy to hide the violations of governments and corporations, we want to make sure that abusers are brought to account and human rights activists and defenders are protected and celebrated. We have worked with international freedom of expression organisations to protect press freedom and have campaigned against human rights abuses around the world.
Case Study: Celebrating free media heroesHosting Reporters Without Borders Free Expression Awards.
89up is dedicated to an internet that is accessible, free and safe for all.
Our name stems from our belief that 1989 was the year that defines the modern era: as the year the world wide web went up, and the year the Berlin Wall came down. Since then, the battle for freedom has been synonymous with the battle for an open and democratic internet.
We have worked on projects to promote a free and open internet, and to protect the right to freedom of expression online.