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Launching a Wave of Hope across the UK
In 2021, the eyes of the world were on the UK as we hosted the G7 and COP26. It was time for our leaders to step up and tackle some of the world’s biggest problems.
Crack the Crises is a coalition of more than 70 organisations from across the UK, advocating for a better future for people and planet.
Public relations
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Digital mobilisation and behaviour change
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Digital marketing & influencers
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Stunts and experiential
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Ideas and creative platform development
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Social content creation and toolkits
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Websites for campaigns
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CRM and digital tool integrations
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Logo and visual identity development
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Influencer engagement
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PR for good causes
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Campaign strategy
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Strategy
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Key stats
540+
Total pieces of coverage
82 Million+
Estimated reach of coverage
Daily Express, New York Times, Evening Standard, BBC Today, Daily Mail, ITV News, CNN, Politico, Daily Mirror
Coverage highlights
The Challenge
A coalition of over 75 charities came together to launch Crack the Crises - an umbrella campaign calling for policy makers to commit to delivering covid vaccines and healthcare to all; to tackle poverty and injustice; and to end the climate and nature crises.
Crack the Crises came to 89up to launch a “Wave of Hope” across the UK - just six weeks out from the G7 meeting in Cornwall.
The solution
89up delivered an entirely integrated campaign in just six weeks.
We secured support from five of the UK’s best known children’s illustrators - including Quentin Blake and Lauren Child - to create drawings of their characters waving.
We partnered with Waterstones to make these drawings available in their 283 stores up and down the country. We also partnered with the Daily Mirror and Daily Record to make these drawings available in a four-page pull out. Children were invited to colour in the drawings and place them in their windows to show their support.
In addition to this, 89up built and launched a website encouraging people to join the Wave of Hope by adding their postcode. Sign ups were driven by a paid social campaign and reaching out to nearly 125 influencers.
The impact
Nearly 25,000 people signed up through the website.
Our PR team placed an open letter in media backing the campaign and signed by figures including Archbishop Desmond Tutu, Annie Lennox, Richard Curtis, Lenny Henry and Greta Thunberg.
We also produced a series of stories to create a drumbeat of coverage, with over 500 media hits in the week running up to the G7 meeting.
