Evolution of an established US coalition

Web development Labs

America Is All In is a coalition of over 5,000 local government, civil society organisations and businesses committed to improving the USA’s response to the climate emergency.

THE CLIENT

The Project

America Is All In is a coalition of over 5,000 local government, civil society organisations and businesses committed to improving the USA’s response to the climate emergency.

As lead coordinator of the coalition, WWF asked 89up to rebuild the America Is All In website to improve the impact of the site and rethink their visual identity.
The UX, design and development of the new site were all focussed on a primary challenge: how could we make it easy for local businesses, organisations and the general public to understand what being climate aware means in their town or neighbourhood?

“I highly recommend 89up for their exceptional website design and build services. They provided excellent account management services and did an outstanding job of designing and building our America is all in website. The team's remarkable attention to detail and creativity resulted in an elevated website look and feel, brand, and navigation, making it easier to showcase our climate action stories, data, reports, and digital campaigns. We are impressed with 89up and have decided to continue working with them for our ongoing website maintenance needs.”

Monica Chan
Sr. Specialist, Climate Communications WWF US

The new website is a restructuring of the information architecture - creating effective categorisation allowing visitors to the site to filter based on topics, regions and themes to drive easy discovery of content. We also refreshed their brand and introduced a new, visually rich design.

We also created a full integration with their new Salesforce CRM showcasing the members on an interactive map of the US, as well as providing deluxe coalition member profiles and which facilitates further growth of their coalition activity.

We introduced a new colour scheme to incorporate a climate feel in their very American brand approach and designed some highly visual assets.

The America Is All In website has seen remarkable results in the analytics data compared to the same period the previous year. The website has seen over 44% increase in users, indicating greater reach and awareness of the coalition's mission.