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Building a web platform to unite America’s response to the climate crisis
Building a web platform to unite America’s response to the climate crisis
Web & technology
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Logo and visual identity development
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Websites for non-profit and civil society organisations
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Hosting, security and maintenance
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Data visualisation and dashboards
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CRM and digital tool integrations
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Brand and editorial guide development
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The client
America is All in: America Is All In is a coalition of over 5,000 local authorities, civil society organizations, and businesses committed to improving the USA's response to the climate emergency.
Key stats
+44%
Increase in unique visitors
+50%
Increase in page views
+35%
Increase in pages visited by users
The brief
89up was approached to refresh their brand, build a new website and complete a membership CRM integration, all of which helped them scale their mobilisation efforts. The new website needed to show the scale of the action being taken, and to allow audiences to easily understand what being climate-positive could mean in their local area or sector.
The solution
The new website is a restructuring of the information architecture - creating effective categorisation allowing visitors to the site to filter based on topics, regions and themes to drive easy discovery of content. We also refreshed their brand and introduced a new, visually rich design.
We also created a full integration with their new Salesforce CRM showcasing the members on an interactive map of the US, as well as providing deluxe coalition member profiles and which facilitates further growth of their coalition activity.
We introduced a new colour scheme to incorporate a climate feel in their very American brand approach and designed some highly visual assets.
The brand
The refreshed brand and visual identity aims to reflect the vision of America is All in, combining the US flag colours with green to reflect the climate transition.
The editorial guidelines provides a process for coalition members to ensure their messaging stays consistent with America is All in
Testimonial
“
I highly recommend 89up for their exceptional website design and build services. They provided excellent account management services and did an outstanding job of designing and building our America is all in website.
The team's remarkable attention to detail and creativity resulted in an elevated website look and feel, brand, and navigation, making it easier to showcase our climate action stories, data, reports, and digital campaigns. We are impressed with 89up and have decided to continue working with them for our ongoing website maintenance needs.
”
Monica Chan, Sr. Specialist
Climate Communications WWF
