38 Degrees is a movement consisting of over two million people across the UK, campaigning together for a fairer, more respectful and sustainable country. 

After a new digital strategy was put in place, 38 Degrees came to 89up for support in making sure their digital platforms were catering to their supporters. They needed improved storytelling, an updated more engaging design and upgraded user experience.

Through assessment of the existing data, competitor assessment and stakeholder meetings we identified key areas of improvements. By expanding the routes to content, to highlighting their success stories and further integrating the site with various campaigning tools. As their website was already built in Wordpress, we were able to maximise our outputs through reskinning the website and building further integrations. 

Since the launch, we have seen an 6% increase in average time users spend on pages pointing to users further engaging with the content. An increase in bounce rates, proving that users are more quickly finding relevant campaign actions