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Calling for an Urgent Conversation about biodiversity
The world is facing a biodiversity crisis. Worldwide, over one million species are threatened with extinction, with the global decline in nature putting climate, food, air and water security at risk.
Campaign strategy
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Messaging and narrative
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Brand & narrative development
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Logo and visual identity development
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Web & technology
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Websites for campaigns
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Social content creation and toolkits
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Video production
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Stunts and experiential
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Creative policy campaigning
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Digital mobilisation and behaviour change
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Ideas and creative platform development
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Web copywriting
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The client
RSPB: A charity for the conservation of birds and nature.
Key stats
370+
Total pieces of coverage
180,000+
Human murmuration views
56 countries
Story reached
ITV News, Channel 4, AFP, Guardian, Mirror, Times Radio, Metro, Yorkshire Post, France 24, Il Messaggero, La Nacion, Ici Beyrouth, Japan Today
Coverage Highlights
The challenge
Ahead of the CBD COP15 UN conference on biodiversity, a coalition of nature charities led by the RSPB approached 89up to put pressure on the UK government to show leadership on the biodiversity crisis.
The solution
To highlight the campaign on the eve of COP15, we worked with international choreographer Sadeck Waff to create a ‘human murmuration’ - a choreographed performance inspired by the stunning display birds put on as they flock together in a dance-like movement, emphasising the importance of working together to create impact.
The website
We built a campaign website which allowed members of the public to write to Rishi Sunak asking him to lead an Urgent Conversation about the crisis. We worked with ambassadors including Chris Packham and Dr Amir Khan to produce video content to share on social media.
