Pushing banks to end fossil fuel investment
The Project
What’s the biggest driver of climate change? It’s money.
89up worked with Sunrise Project campaign, Bank on our Future, to tell HSBC and Barclays Bank to stop greenwashing, and commit to ending their investment in fossil fuels.
Our Studio team created an ongoing, hard hitting social content strategy targeting bank employees to challenge their bosses on this issue.
We launched #BigBankDetox - an integrated PR and influencer campaign calling on consumers to switch from these banks to more ethical choices.
Finally we secured full page print ads and online placements in the Financial Times to push HSBC to change their policy on coal at their next AGM, which succeeded in a public commitment to review that policy.
News
89up named as one of FT 1000 list of Europe’s fastest growing companies and climbs further up PR 150 rankings
News
We’re looking for Next Generation Talent
News
Impact Agency 89up continues growth as former MEP Claude Moraes joins Public Affairs team
News
PR agency 89up expands by a third with new hires and client wins