Cookie Policy

1. Introduction

This Cookie Policy (“Policy“) is intended to inform you about how 89up Ltd, trading as “89up” (“us”, “we”, “our”) uses the technology called “cookies” and web server logs. This Policy is intended to assist you in making informed decisions when using our website and our services. Please take a minute to read and understand this cookie policy. This cookie policy should also be read in conjunction with our terms of use and privacy notice.

2. What are cookies and what do they do?

A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a website, a computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Information gathered through cookies may include the date and time of the visits made to a website, the pages viewed and the time spent at a website.

A pixel, often referred to as a tag, is a block of code placed within our site’s code that allows us to measure the effectiveness of advertising. It is unnoticeable to you and won’t affect the site’s performance. A pixel can also trigger cookies by collecting the data from the user’s behavior and reporting their actions - informing us how best to reach you again through future ads.

3. Consent to the use of cookies

By continuing to use the Site, you are deemed to consent to our use of the cookies described in this cookie policy. If you do not consent to us using cookies then please read the next section.

4. Blocking our use of cookies

You can block our use of cookies by activating the settings in your browser. Please visit the “All About Cookies” in your browser settings where you can find comprehensive information on cookie management and blocking for a wide variety of browsers.

5. How we use cookies

Analytics: we use “analytics” cookies which, in conjunction with our web server’s log files, allow us to calculate the aggregate number of people visiting our website and which parts of our website are most popular. This helps us gather feedback so that we can improve our Website and better serve our users. We do not generally store any personal information that you provide to us in a cookie.

Social Media: we use cookies to personalise your interaction with social media, such as Twitter and Facebook.  Such cookies recognise users of those social media sites when you view social media content on our Website.  They also allow you to quickly share content across social media, through the use of simple ‘sharing’ buttons.  

Most of our cookies expire within a few days, although some may persist for longer periods of time. These are the individual cookies we use and the purposes for which they are used:

Cookie Type


Video (Vimeo videos integration)

This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.


Google Analytics

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports..

Video (Youtube)

This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface.

Google tag

This cookie is part of Google Analytics and is used to limit requests (throttle request rate).