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Celebrating humanity’s climate heroes
We worked with the Calouste Gulbenkian Foundation to recognise the people who are leading the response to the climate crisis.
Public relations
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PR for good causes
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Creative & content
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Social content creation and toolkits
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Video production
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Digital marketing & influencers
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Research & insights
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The client
Calouste Gulbenkian Foundation: Prize for Humanity celebrates those who are doing the most important and innovative work to tackle the biggest challenge facing the planet: climate change. The Prize is chaired by the former Chancellor of Germany, Dr Angela Merkel.
Key stats
400+
Total pieces of coverage
50m+
Estimated overall reach
El Independiente, Al Jazeera+, El Pais, TRT, Folha de São Paulo, Euronews
Coverage highlights
The brief
89up has acted as the global communications partner for the fourth and fifth editions of the Prize, issuing a call for nominations and announcing the winners.
The Foundation was particularly keen to drive the volume and diversity of the individuals and organisations nominated for the Prize.
The solution
