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Uncovering big finance’s climate shame at Davos
Exposing major banks’ continued fossil fuel investments at Davos and holding financial giants accountable for their role in the climate crisis.
The challenge
CEOs of big banks and global financial institutions are keen to talk the talk when it comes to tackling climate change. Yet, they continue to invest in fossil fuels, which are the biggest cause of the environmental crisis facing the planet.
The solution
During the 2020 Davos conference, 89up worked on a hard-hitting campaign with Greenpeace to uncover the financial sector’s ties with fossil fuels and highlight their responsibility for the climate crisis.
Our team of coders and developers took a deep dive into the data that showed the scale of leading financial players’ investments in fossil fuel projects.
Our creative team turned this data into powerful visual assets, including a bespoke interactive website, worldeconomicfailure.com, which included alternative “business cards” that laid bare the links between big finance and big carbon.
The campaign identity was used by activists on the ground in Davos and the fully designed report was used by Greenpeace Executive Director Jennifer Morgan during media interviews. The combined effort helped Greenpeace land hard-hitting coverage in TIME, Reuters, the Guardian, Associated Press and Rolling Stone.
