Challenging the EU’s pandemic recovery plans
Coverage Highlights: Euronews, La Vanguardia, El Pais, Politico PRO, MSN, Index, El Economista
Working with European NGO Finance Watch, 89up helped create their new campaign platform Rethink the Recovery which is challenging the EU on the sustainability of their post-pandemic recovery plans.
89up delivered a fully integrated campaign consisting of PR, social content and campaign website.
Our PR team crafted the core narrative from which the campaign brand and visual style was developed. Our Labs team of developers then built the campaign website rethinktherecovery.org and our Studio team created the hero animation in four languages, ready for use on their social and online channels. Our PR activity at launch secured media coverage in a range of top European titles including El Pais, EuroNews, Financial Times, and Politico Pro.