The client
Swarovski Foundation:
In 1895, Daniel Swarovski said that he wanted to create a “diamond for everyone”. This vision is echoed in the Swarovski Foundation’s aim to create a more equal and equitable society for everyone.
The Foundation exists to promote sustainable livelihoods through education to reduce inequality.
Key stats
8
Total pieces of coverage
2.1m+
Estimated overall reach
Vogue Business online, Corriere della Sera, Vogue UK magazine, BBC World Today
Coverage highlights
The challenge
In 2023, the Swarovski Foundation celebrated its 10th anniversary. They wanted to celebrate their legacy and bring their mission to life.
They came to 89up to help raise awareness of their work particularly their Creatives for our Future program - a global educational grant funding program (in collaboration with the UN Office for Partnerships), with a focus on the brightest young talents working in the creative industries.
The program identifies and accelerates the next generation of creative leaders who will drive sustainable development.
The solution
We worked with the Foundation to develop a compelling narrative that outlined their mission and weaved together a decade of data to demonstrate real world impact.
To help drive applications to the Creatives for our Future program, 89up secured coverage in key sectoral titles such as Luxury Daily and Women’s Wear Daily at launch.
Additionally, 89up outreached to top universities within the areas that the program covered to land the announcement in internal university publications.
