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Presenting the benefits of rail freight for ASLEF campaign
Ahead of the Labour government’s promised initiative in Great British Railways, ASLEF launched a policy-maker facing campaign to highlight the positive benefits of rail freight for people and the environment, over road alternatives.
Brand & narrative development
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Logo and visual identity development
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Creative & content
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Print design
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Graphic design
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The client
ASLEF: Britain's trade union for train drivers, with over 21,000 members employed by train operating companies, freight companies, light rapid transport and the London Underground.
The challenge
ASLEF is a long-term retained client of 89up. They approached us to create a new sub-brand for the rail freight campaign, and deliver a range of printed assets for their campaign. The banners, brochures, leaflets and merchandise was used in a series of roundtable events with MPs in attendance.
We worked closely with the ASLEF team to understand the positioning of the campaign, and ensure that the visual branding provided a clear and polished frame for their key messaging. It was essential that MPs were able to quickly understand and remember the key points from each event, so our brand team were active collaborators with ASLEF in keeping message hierarchy as simple and logical as possible.
The solution
