ASLEF is Britain's trade union for train drivers, with over 21,000 members employed by train operating companies, freight companies, light rapid transport and the London Underground.

89up was tasked with updating their visual identity and redeveloping their website. As part of the project, 89up developed clearer user journeys for ASLEF’s audiences and created flexible content formats for news, campaigns, training and support materials. The website was also fully integrated with their Salesforce membership portal.

The new ASLEF website allows members to easily find support and information, access exclusive events through membership portal. It also allows the public to support campaigns and understand how ASLEF works as a union. The website directs potential members to information that explains the benefits of joining and guides them through the process, increasing the union’s membership base and giving them a louder voice to support workers in the rail industry.