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Celebrity crowdfunding with a conscience
Since 2019, 89up has acted as the retained comms agency for GoFundMe in the UK, engaging with A-list celebrities, politicians, influencers and everyday heroes to raise money for issues they care deeply about.
Public relations
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Campaign strategy
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PR for good causes
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Ideas and creative platform development
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Stunts and experiential
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Strategy
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The client
GoFundMe:
is the world’s biggest crowdfunding platform, with 10,000 new campaigns launched every day to help good causes around the world.
Key stats
4,700+
Total pieces of coverage
107m+
Estimated overall reach
Daily Telegraph, Dazed, Mashable, Mail Online, CNN, Guardian, Times, Sky News, New York Times
Coverage highlights
The challenge
89up first started working with GoFundMe on their corporate communications when the company first launched in the UK.
GoFundMe expanded 89up’s brief to include consumer comm, seeking to establish their position in the public’s mind, ahead of their rival platforms.
The solution
89up engaged with A-list celebrities and influencers to raise money for issues they care deeply about.
Following the flooding caused by Storm Dennis, we worked with actor Michael Sheen to launch a campaign to help those affected in his homeland of Wales. During the first coronavirus lockdown, we organised a marathon reading of The Hobbit with actor Andy Serkis in aid of the NHS and children’s charity Best Beginnings.
After the explosions in Beirut, we approached pop star Mika who organised a live streamed concert featuring Kylie Minogue and Salma Hayek and raised nearly £200,000 in donations for Save The Children and the Lebanese Red Cross.
We also worked with everyday heroes including 12-year-old Astrid Aurell who provided Christmas presents to children in temporary accommodation.
