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Finding a fair way to raise climate finance
Driving efforts to promote global solidarity levies to fund climate action, by launching the Global Solidarity Levies Task Force.
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The client
Global Solidarity Levies Task Force:
For People and the Planet brings together countries from around the world to advance options for international levies that will raise much needed revenue to fight against climate change and support development and nature.
Key stats
200+
Total pieces of coverage
88m+
Estimated overall reach
BBC, Financial Times, Bloomberg, Forbes, The Guardian, Labour List, l’Opinion, Les Echos, Le Monde, Times of India, Deutsche Welle, Focus Online (DE), CNN Indonesia, Business Today (KE), The Nation (KE)
Coverage Highlights
The challenge
Right now, the most vulnerable people and economies who contribute the least to global emissions are experiencing the worst impacts of climate change. Ensuring a fair transition requires finance on a large scale. This money has to come from somewhere. The world needs to find a fair way to raise climate finance.
Led by Kenya, Barbados and France, the Global Solidarity Levies Task Force brings governments from around the world together to foster political will and advance options for international climate
The brief
The Global Solidarity Levies Task Force approached 89up seeking to develop its strategy and narrative, establish its brand identity, launch a website and a social media presence, and secure a major coverage around its first official meeting in global media.
The task force also required ongoing support to deliver its two-year work plan and meet its objectives: building a coalition of willing countries to advance levy options, and drumming up international support for taking these forward.
A core challenge lay in the need for the task force’s communications to diplomatically navigate the differing priorities of member countries and contentions surrounding the industries being examined for levies: fossil fuels, shipping, aviation and financial transactions.
The solution
After an initial strategy session, 89up developed a messaging framework for the task force conveying a highly technical topic in a compelling way while balancing the diplomatic needs of the task force’s members.
We also developed branding, built a website and began managing its social media channels.
89up officially launched the task force onto the global stage with an international media moment at the 2024 World Bank and IMF annual meetings in Washington DC. This galvanising call invited countries all over the world to join and be part of the solution.
Building on this momentum, our 2024-25 communications strategy amplified the task force’s work at key diplomatic moments such as the UN General Assembly, Climate Week New York and COP29 and COP30 in international media, leveraging the team’s expertise and helping to secure further buy-in from governments.
We also carried out in depth media analysis to showcase the impact of the Global Solidarity Task Force’s work in its first year, which revealed how key terminology such as “solidarity levies” gained major cut through during 2024 with a peak at COP29 - billed as “the Finance COP”, putting their agenda squarely on the map.
The brand & website
The Global Solidarity Levies brand emphasises authority, accessibility, and simplicity, reflecting its mission and values. This approach ensures clarity and professionalism while remaining approachable to diverse audiences.
Its multilingual website serves as a hub for sharing the organization's milestones, story, statements, and member details. By providing accessible and structured information, the platform has become a vital resource for media inquiries and for attracting new members to join the initiative.
The impact
In the task force’s first major media moment, 89up secured more than 80 pieces of coverage across the world, including top-tier articles in Financial Times, BBC World Service, The Guardian, l’Opinion, BBC and CNN.
It didn’t stop there - we kept the task force on the news agenda by arranging one-on-one briefings with top economics and finance editors, who now regularly reference its work alongside tax initiatives at the UN, OECD and G20.
Now having established the task force as a major player on the global stage, several more countries have joined or engaged with its work. 89up continues providing a press office support, strategic communications and driving engagement with its global research and stakeholder consultations.
