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Fossil Free Citi
Campaigning to make Citi stop financing fossil fuels
Logo and visual identity development
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Websites for campaigns
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Brand & narrative development
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Web & technology
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User experience (UX) research, audits and design
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The client
STAND earth: Delivering large-scale solutions to climate and environmental problems worldwide.
The challenge
Citi is the second largest funder of fossil fuels in the world. The bank poured over $332 billion into coal, oil and gas since 2016.
The challenge for campaigners and activists was that resources, updates and actions were happening decentralised, so StandEarth asked us to build a campaign microsite to centralise them.
The solution
Our solution encompassed a full visual identity, using the CitiBank's colours and fonts, but imagery and collages that combines cooling towers, oil fields, with flowers and wind power.
The FossilFreeCiti.org Wordpress website is an evolving campaign hub, were a coalition of partners uploads and shares updates, resources and actions.
