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Defending the open Internet
Highlighting how government regulation could damage the infrastructure of the Internet.
Public relations
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PR for good causes
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Creative & content
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Data visualisation and dashboards
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Polling and data analysis
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Social content creation and toolkits
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The client
ISOC: together with their global community, they extend the Internet’s reach and protect its long-term well-being.
Key stats
110+
Total pieces of coverage
248m+
Estimated PR reach
52.6m+
Estimated social reach
BBC World Service, the Wall Street Journal, France24, EuroNews, the Guardian, TalkRADIO
Coverage Highlights
The challenge
2020 was the year when the Internet provided a vital lifeline for billions of people. While institutions floundered, the Internet showed its true worth.
The Internet Society (ISOC), wanted to highlight how the growing threat of government regulation of the Internet could impact how we use it. ISOC created the Internet Way of Networking (IWN) as a toolkit for policymakers around the world to prevent them from breaking the Internet.
The solution
ISOC asked 89up’s PR team to launch the IWN toolkit and capture the attention of both policymakers and the general public. Global polling commissioned by 89up established that the majority of people across the world are uneasy with politicians having too much control over the Internet. This insight was an invaluable asset as we told the story in different countries. We jumped on topical news hooks for each country and created thought leadership pieces and reactive commentary relevant to specific markets.
