Battling Europe’s Tiger Kings
Coverage Highlights: Euronews, Al Jazeera, The Times, Newsweek
Over 1,600 tigers are held in captivity in Europe. While some live in reputable zoos and wildlife parks, many are kept in circuses and private collections, where welfare concerns are at a minimum.
89up worked with global animal welfare organisation Four Paws International on the launch of a report into the horrific abuse and exploitation of tigers across Europe. The report called on the European Commission to end the commercial trade in captive tigers and grant them the same protection as wild tigers.
89up’s PR team leveraged the buzz around the Netflix show Tiger King to create a virtual water-cooler moment, showing European audiences that the exploitation and abuse of exotic animals documented in the programme is also taking place on their own doorsteps.
Our Studio team delivered ongoing creative and content production support Four Paws’ social media outreach to drive a petition lobbying the EU to end this cruel industry.
We secured significant coverage in news titles including Euronews, Al Jazeera, The Times and Newsweek, and helped build pressure on the EU Commission to reconsider the regulation of the tiger trade.