SEO, GEO and analytics

We help civil society reach the right audiences by combining SEO, GEO and analytics with a clear understanding of user behaviour. As platforms like Google Search, ChatGPT and Microsoft Copilot change how people search and consume information, it is no longer enough to focus only on rankings or traffic.

Our work starts with understanding how your audiences are actually discovering and using your content, whether that is through search, AI tools or direct engagement. We use this insight to shape content, improve visibility and ensure your website supports real-world outcomes, not just visits.

We also support organisations build a clearer picture of their web performance. This includes setting up and refining analytics tools such as Google Analytics, Matomo, Hotjar and Crazy Egg, alongside tracking emerging patterns like AI-driven visibility and crawler activity. The result is a more realistic view of impact, and better data to guide decisions as behaviour continues to shift.