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Working with Marcus Rashford to #EndChildFoodPoverty
We supported the award-winning coalition to improve low-income children's access to food.
Websites for campaigns
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Logo and visual identity development
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Web & technology
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CRM and digital tool integrations
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The client
Food Foundation: use surprising and inventive ideas to catalyse and deliver food system change.
The challenge
Manchester United and England superstar Marcus Rashford MBE became the conscience of the nation during 2020 with his determined campaigning to make sure children did not go hungry during school holidays. When he needed a website to support his campaign, he came to 89up.
The solution
89up worked with the Food Foundation and Google to build a website for the #EndChildFoodPoverty campaign. The website was a resource for families looking for meal providers near them, and a tool for organisations to show their support for families in need.
Given the urgency of the issue and the need to respond to a government constantly changing its position, 89up worked day and night to build a home for the campaign that was ready to use within days, and also had the flexibility to grow as the campaign developed.
