Proving ordinary people can be net zero heroes

89up developed a national launch strategy to promote the film, and also 89up created thematic campaigns for key figures in the documentary and provided media training for them, we also provided them guidance for posting on social media. 

We followed Sue, who features in the programme, and highlighted her campaign to get her local Sainsburys to install more electric car charging points; Amy who called for her housing association to replace the coal fire that is making her son’s asthma worse; and Marc who was keen that a green transition doesn’t impact jobs. 

We also organised a screening of the film in Parliament, and created graphics showing the impact of rising sea levels on different constituencies which were sent to MPs across the country.