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Launching pensions with intention
The UK has £3 trillion in a pensions pot, but most of us have no idea how that money is invested. 89up joined forces with Make My Money Matter, co-founded by Comic Relief’s Richard Curtis, on a campaign to save the world, one pension at a time.
Public relations
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Social content creation and toolkits
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Animation and motion design
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Audience research and insights
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The client
Make My Money Matter:
works to transform the financial system, so it puts people and planet on a par with profit.
Key stats
100+
Total pieces of coverage
38M+
Estimated overall reach
BBC Newsnight, Sky News, The Times, Sunday Times, the Telegraph, Financial Times, Business Green
Coverage highlights
The challenge
Make My Money Matter were keen to inspire a new generation to push for their pensions to be invested for people and planet, as well as profit.
To do this, they would have to both explain how pensions are funded and motivate an audience who do not typically think about their pensions.
The solution
To launch Make My Money Matter to the press and public, 89up created social content in the form of graphics and animation, as well as hosting a digital launch event and Q+A via Zoom.
Hosted by Gillian Tett, Chair of the Financial Times Editorial Board, the event featured Richard Curtis, Mark Carney (UN Special Envoy for Climate Action and Finance), Helen Dean (CEO of Nest), Tanya Steele (CEO of WWF-UK), and Russell Picot (Chair of the Trustee Board at HSBC UK Pension Scheme).
Our Studio team designed social cards and other assets for social media to amplify the launch and engage younger audiences.
