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Challenging the dangerous lie that gas is “eco-friendly”
In 2022, the EU Commission controversially included gas as a green energy source in their revised Taxonomy, allowing gas to be certified as an ESG investment.
EU public affairs
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Advocacy & politics
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Campaign strategy
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Public relations
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PR for good causes
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Coalition building
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Strategy
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Key stats
314
MEPs influences
60m+
Estimated overall reach
Financial Times, Reuters, Guardian, Bloomberg, HuffPost Spain, Euronews, Daily Express, Independent
Coverage highlights
The challenge
89up was brought in just weeks before a vote in the European Parliament to change the terms of the debate in order to attempt to build a super-majority against the Commission proposals.
We needed to bring together civil society so they could directly influence Members of the EU Parliament to vote down the proposal brought forward by the EU Commission to include gas in the Taxonomy for sustainable activities.
The solution
89up’s Director of European Affairs and former MEP, Claude Moraes, provided political intelligence and insights to shape a strategy making the case against categorising gas as green. We created a truly integrated campaign consisting of compelling narratives across PR, public affairs and digital.
We worked with prominent figures from Ukraine to advocate against the vote and major activist groups including Greenpeace, ClientEarth, WWF’s European Policy Office, Transport & Environment, and BUND.
