<- Our work
Lets Talk ->
Building a platform to fight fascism
The new website now features hubs for HOPE not hate's key areas of activity.
Logo and visual identity development
/
Brand & narrative development
/
Web & technology
/
Websites for non-profit and civil society organisations
/
Hosting, security and maintenance
/
Brand and editorial guide development
/
The client
HOPE not hate:
The leading anti-fascist campaign group in the UK. Its extensive research identifies threats from the far-right while their community engagement projects bring people together to challenge racism.
The challenge
The two organisations HOPE not hate and HOPE not hate charitable trust was merging into a singular entity.
89up was tasked with building their new visual identity and website and unite their different streams of work under one cohesive brand.
The brand
The refreshed brand and visual identity balances the strong colours of their work with campaigning and action, with the soft contrast of white and rounded graphical elements.
We designed a visual guide enabling the team at HOPE not hate to easily implement the brand in their wide ranging creative outputs.
The website
The new website features hubs for their key areas of activity: research, campaigning and community work. This allows their wide audience to easily access relevant and up-to-date content on each stream of work.
By including clear call-to-actions across the site, we made it easier for HOPE Not hate’s supporters to take action through campaigns, donate to the organisation and volunteer their time to challenge racism in their communities.
89up developed an engaging long-read report format for the organisation’s content, including their annual State Of Hate report. We helped them migrate existing news articles and podcasts to the new site.
Testimonial
“
Everything about working with 89up to develop and launch our new website was a delight. They were incredibly calm, flexible and understanding in the face of shifting priorities. They went above and beyond to help us meet our objectives - nothing ever felt like too much trouble for them.
They are superb project managers, as well as bringing creativity, fun and innovative suggestions to all our discussions. We ended up with a brilliant new site that represents and supports all areas of our work. Anyone would be lucky to work with them.
”
Jayde Bradley
Campaigns Lead, Hope not hate
