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Bringing Antarctica home to Britain
Celebrating the UK’s relationship with the frozen continent.
Public relations
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Brand & narrative development
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Logo and visual identity development
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PR for good causes
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The client
UKAHT: UKAHT mission is to promote a greater public engagement with Antarctica, through heritage conservation, storytelling and effective advocacy.
Key stats
100+
Total pieces of coverage achieved over 2020
22,587,000
Reach
The Times, the Guardian, the Daily Mail, Sky News, Conde Nast Traveller, Daily Express, Monocle, BBC radio and television
Coverage Highlights
The challenge
The United Kingdom Antarctic Heritage Trust (UKAHT) has engaged 89up to work on communications around its first arts programme, Antarctica In Sight, marking 200 years since the continent’s first sighting. 89up worked across disciplines from designing the Antarctica In Sight brand from scratch and creating a microsite for the project, to strategic counsel and PR.
The solution
For the programme’s recent launch moment, 89up secured more than 50 pieces of coverage including; BBC Radio 4’s Today and Inside Science programmes, Monocle Radio’s Foreign Desk, a Sky News piece syndicated more than 40 times, pieces in Mail Online, The Sun, and The Daily Express, and youth media including BBC Newsround Online and First News.
The brand
Moodboard route
Moodboard route
Moodboard route
Design mockup
Design mockup
Design mockup
Brand guide
Brand guide
