What we do
Our Advocacy, Insight and Mobilisation (AIM) team are experts in building profiles to help you understand the citizen segments that your organisation can activate for your campaign or issue. We can build highly sophisticated pen profiles of your audience persona, leveraging global data to create national and local level insights. We’ve built profiles for campaigns with both global and specific national level audience profiles.
Across the globe it is often hard to reach audiences that hold the most political power. Causes need a more refined understanding of the audiences who matter to reach beyond their core supporter base.
We have access to the world’s most sophisticated social media analytical tools, allowing us to use big data to find every influencer on any subject, plus their networks and community. We use multiple data points for our audience research - from social data, to qualitative research - in order to get as accurate a picture as possible for your insights.
- Audience definition & segmentation
- Audience and societal research & trends
- User research & Personas
- Message testing
- Focus groups and polling
- Social listening & monitoring
For an informal conversation about what our audience experts can do for your organisation, contact the AIM team.
Having a focused theory of change and strong messaging is essential to creating change.