fake news
DCMS select committee
Cambridge Analytica

89up contributes to major report into disinformation

Labs team helps UK politicians investigate the spread of fake news on social media

89up’s Labs team worked on a major report into Disinformation and Fake News with the UK parliament’s Digital, Culture, Media and Sport Select Committee. The team conducted in-depth analysis of a repository of data given to the committee related to AggregateIQ (AiQ), the data analytics firm based in British Columbia.

Chris Vickery, director of cyber security at UpGuard, who submitted the data as evidence to the inquiry, said: ‘This repository is a set of sophisticated applications, data management programs, advertising trackers, and information databases that collectively could be used to target and influence individuals through a variety of methods, including automated phone calls, emails, political websites, volunteer canvassing, and Facebook ads.’

Pro-Brexit Dark Ads

The report also includes 89up’s evidence detailing how over 10 million Britons may have been targeted in pro-Brexit Facebook ‘dark ads’ campaign to pressurise MPs. We showed how The Mainstream Network Facebook Fake News political targeting, to the value of up to £250,000, was spent by an anonymous group reaching up to 10 million citizens in a campaign to “chuck Chequers”.

As a result of this evidence The Committee questioned Richard Allan, Facebook Vice President of Policy Solutions, about the organisation behind the anonymity of Mainstream Network. The Committee is still awaiting information promised by Facebook.

For more details on our investigation, read the full report Disinformation and fake news