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<- Our work

Smashing the stigma around abortion

Working with inspirational women to challenge taboos around reproductive rights.

Creative & content

Public relations

Campaign strategy

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The client

MSI: fights for a future where everyone can access contraception and abortion.

The challenge

Despite abortion having been legal in the UK for over 50 years, many people still treat women’s reproductive rights as a taboo issue.

The solution

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89up’s Studio team joined forces with MSI Reproductive Choices to create positive, affirmative stories about women taking control of their bodies for the #SmashAbortionStigma campaign.

We created a campaign that featured influential women, including best-selling author Marian Keyes, anti-FGM campaigner Nimco Ali, and Derry Girls and Great Pottery Throw Down star Siobhán McSweeney, to explain why talking openly about abortion as a positive option for women is so important.

In addition, our PR team secured coverage for the #SmashAbortionStigma campaign in outlets including Channel 4 News, HuffPost and the Independent.

The impact

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Access to safe abortion services varies hugely across the world. Our Studio team worked with MSI to produce a podcast series to be used as an internal communication tool to share insights and learnings across the whole of the organisation around the world.

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[email protected] (+44) 203 411 28 89

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