<- Our work

Showing the diversity of UK TV talent

89up started a conversation about real diversity in British media.

Public relations

PR for good causes

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Key stats

30+

Total pieces of coverage

Huffington Post, the Guardian, The Times, BBC Politics Live, the Independent, Metro, iNews, Daily Mail, Forbes, the Voice

Coverage highlights

The challenge

Delivering true diversity and representation in UK media is a huge and urgent challenge for the industry. The Creative Diversity Network is dedicated to improving representation from across society in UK television. CDN does this through data, collecting information from the thousands of people who work in the UK broadcast sector and highlighting where the industry is coming up short.

To mark Black History Month, CDN undertook its deepest dive into their extensive data on representation in British television production.

The solution

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89up’s PR team helped CDN identify the most eye-catching statistics, focussing on the fact that less than two per cent of writers currently working in British television come from a BAME background, despite the BAME population making up nearly 13 per cent of the UK population.

The 89up team delivered media across the political spectrum. Highlights included a film by HuffPost, coverage in Guardian, Forbes, Independent and i-D, as well as a discussion of the survey findings on the BBC’s Politics Live

Other work

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sea

Defending small island states from climate change

swamp

Protecting the Nature Restoration Law

collage

Challenging the dangerous lie that gas is “eco-friendly”

wavehope

Launching a Wave of Hope across the UK

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