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Scaling corporate accountability for the world’s 2000 most influential companies
World Benchmarking Alliance (WBA) measures how businesses impact people and the planet, holding companies accountable for their contribution to sustainable development.
Websites for non-profit and civil society organisations
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Web & technology
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Creative & content
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User experience (UX) research, audits and design
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CRM and digital tool integrations
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The client
World Benchmarking Alliance: measures how businesses impact people and the planet, holding companies accountable for their contribution to sustainable development.
The challenge
The WBA assesses 2,000 of the world’s most influential companies against the UN sustainable development goals to ensure transparency. Since its founding in 2018, the alliance has rapidly increased its influence, but its digital infrastructure was struggling to keep pace with its mission.
As the WBA moved toward a unified two-year cycle to assess these 2,000 companies across all benchmarks simultaneously, its website needed to evolve. 89up partnered with the WBA to rethink its digital strategy, aligning the platform with both research processes and communications priorities. The goal was to build a platform that allowed global audiences to easily find and use relevant data.
The solution
The new website has a clean, authoritative aesthetic that incorporates real-life imagery and the organisation’s established colour scheme.
The platform uses a layered approach to information. It features story-driven formats for insights and high-level statistics, while allowing users to dive into the finest details of the data.
We built a custom-engineered interface which allows users to easily filter and compare benchmark data across regions and sectors.
We also ensured the site remains lightning-fast, even when handling massive datasets and global traffic spikes.
Illustrations
We also commissioned an illustrator to create a concept for the launch of the research and website.
