Advocacy and Campaigns Strategy

What we do

Having a focused theory of change and strong messaging is essential to creating change. 

Our Approach

The era of the slow news day is over.

From senior politicians and policymakers to members of the public, everyone is bombarded with new information every second of the day. 

Against a rapidly moving news cycle and constant demands for our attention, any successful campaign needs a laser focused theory of change and messaging that connects with audiences. 

Our Advocacy, Insight and Mobilisation (AIM) team can help you understand exactly what it is that your audiences care about and what will have real impact. We will identify your supporters and detractors and help develop messaging that can cut through.