89up grows team after string of new business wins
International impact agency 89up has expanded the size of its team by a quarter following a string of new business wins including projects with Bite Back 2030, Mootral, Salad Money, the United Kingdom Antarctic Heritage Trust, and Future Arts Centres.
Bite Back 2030, a new non-profit organisation launched by Jamie Oliver and other leading figures in the food industry to improve the health of British children, have appointed the agency to create youth-led campaign content and develop the campaign website. Bite Back 2030 aims to transform the food landscape, to build a system that puts the health of young people first. Guided by a Youth Advisory Board, Bite Back 2030 will work with 89up to grow awareness of broken food system and young people’s rights to healthy food.
89up has been appointed by Swiss BioTech company Mootral to as its retained agency overseeing global consumer and stakeholder communications for the commercial launch of its product - a natural feed supplement for cows that reduces their methane emissions by 30%. 89up will work with the brand to create broad-based consumer awareness of and demand for climate-smart milk and beef, as well as engaging a wide range of industry and political stakeholders to generate awareness of climate-smart solutions to tackle methane emissions in the dairy and beef industries.
Working with Future Arts Centres, 89up has been appointed as the communications agency for Here and Now, a nationwide arts project that will see 40 new artworks commissioned by arts centres across the country over the course of 2020. The project will examine the hopes and fears of communities across the country, marking 25 years of the National Lottery.
The agency is also delighted to have been appointed by the United Kingdom Antarctic Heritage Trust to help celebrate the 200th anniversary of the first sighting of Antarctica. The trust will be embarking on a programme of cultural and educational events across the country, focusing on Britain’s role in Antarctica and the continent’s crucial role in science, exploration and international cooperation.
89up is a fully integrated agency with PR, social, digital and developers under one roof. The team of PR professionals, advocates, tech innovators and social creators work with non-profits and commercial clients, delivering communications with a conscience.
The PR team is led by Sarah-Jane Rumford, PR Director, who has over 20 years experience delivering hard hitting campaigns for leading brands, Government, charities and NGOs and start ups for the likes of Cohn & Wolfe and Blue Rubicon. Her team’s stand out creative and campaigns are designed to affect change - whether that be behaviour, attitudes or policy.
Unusually for a communications agency, 20% of the team work in 89up Labs, a group of skilled technologists developing tools to make PR more effective. The Labs team has also been developing new software for non-profits to build campaigns and petitions that will be launched in Q1 2019.
The team has been joined by Technical Project Manager Teddy Clements and Drupal developer Rob Davis. Teddy will be responsible for managing the development and implementation of web projects across the 89up client base. Rob has worked on many Drupal-based web solutions, from well-known organisations in the arts, government and public sector, charities, scientific sectors as well commercial enterprises.