F-Secure appoints 90up to manage UK consumer communications

Appointment expands 90up’s previous brief with Europe’s largest cybersecurity firm

F-Secure, Europe’s largest cybersecurity firm, has appointed international communications agency 90up as its retained agency overseeing all UK consumer communications. 90up is the sister agency of cause communication agency 89up.

90up will work with the brand to educate consumers about the increasing risk of cyber-crime and the need for cyber-security, building brand awareness for F-Secure and its product portfolio.

The Content and Social team will be led by Jonathan Shakhovskoy, Creative Director.

“This exciting brief allows us to raise awareness of this increasing threat, make cyber crime tangible and encourage people to stop and take action,” said Shakhovskoy. We’ll do so by creating a series of fresh and innovative, consumer friendly campaigns throughout 2019