We're hiring: Digital Account Director

In this role, you will work on some of the world’s most pressing issues - you will create and launch best in class social campaigns that mobilise audiences across the world to make change.

We are looking for a social and creative expert, who has varied digital campaigning expertise: you will lead and implement social and influencer campaigns, think strategically about how to mobilise and persuade, work with our content teams to create both big ideas and specific pieces of content , analyse audience and insights data to understand what works, draft copy. 

You will build and lead relationships with a broad range of clients, advising and consulting on how they can launch genuinely innovative digital campaigns - delivering fantastic results and measurable impact.

Ideally, you will be someone with 5+ years experience activating digital campaigns in a communications agency or inhouse. You will need to have both a strategic and hands-on approach, and you will have in-depth knowledge of quality content and social media channels, in particular Meta, TikTok, LinkedIn, X as well as ideally some understanding of how search, web, programmatic and analytic can fit into a wider campaign.

Key responsibilities

Creative and Social Expertise

• Creative Vision with a maker’s mindset: Ability to conceptualise big-picture creative campaigns and get hands-on - writing punchy copy, drafting scripts, creating thumb-stopping hooks, and developing social content for non-profits, NGOs, and ethical brands.
• Social-First: Finger on the pulse of popular culture, platform updates, algorithm shifts, and emerging digital trends across Meta, TikTok, LinkedIn, YouTube, X, and emerging platforms.
• Creator & influencer: Hands-on experience identifying, outreach-managing, briefing, and building relationships with creators, ambassadors, and influencers to amplify impact authentically.
• Translating complexity: Brilliant at taking dense policy, advocacy, or cause-related topics and turning them into accessible, emotionally resonant, and action-oriented comms (petitions, donor journeys, campaign toolkits, and case studies).
• Hands-On content ideation, briefing and creation: Strong eye for visual storytelling and format innovation, with the ability to co-create creative assets, write email/social copy, and brief design and video production teams effectively.
• Agile creative optimisation: Ability to run creative testing, analyse content performance in real time, and swiftly adapt copy, hooks, or visual direction based on audience response.

Account and Project Strategy and Delivery

• Strategic Client Leadership: Experienced trusted advisor offering confident strategic counsel, crisis management support, and long-term digital direction aligned with clients' social impact goals.
• Commercial & Operational Rigor: Able to manage growth, scoping SOWs, resourcing, budget allocation, profitability, and project delivery - ensuring high quality on time and within budget.
• An Entrepreneurial mindset: Able to think about organic client growth, pitch presentation leadership, and crafting winning proposal strategies for prospective cause-based clients.
• Team Empowerment & Line Management: You will be a line manager capable of inspiring Account Managers and Executives - leading by example, setting clear standards, and actively mentoring junior talent in both strategy and hands-on delivery.
• Data & Impact Storytelling: Expertise in turning raw analytics, social listening, and KPI tracking into clear, compelling impact stories, translating digital metrics into tangible real-world outcomes for clients.
• Agility Under Pressure: Calm, solutions-focused approach when navigating sensitive cause-related topics, fast-moving news agendas, multi-stakeholder sign-offs, or sudden campaign pivots.

How to apply:

Please send your CV and covering letter explaining why you believe you would be the right candidate for this role.
Send all applications to [email protected], Head of People and Operations

Job Title:  Digital Account Director
Salary: £50,000 to £59,000 plus 2 yearly bonuses
Location: London, UK 3 days in the office, 2 from home (Monday, Friday)

89up is the global agency for charities, nonprofits and foundations. We campaign for great causes, tackle complex problems and inspire people to take action.

89up was founded with a clear mission: to create a powerful integrated communications agency for the world’s most important causes. In the last ten years, we’ve become one of the Financial Times 1,000 fastest-growing companies in Europe, three times, and won awards for some of the biggest non-profit campaigns around the world.

89up is a fully integrated global communications agency delivering PR, creative, websites, advocacy, insights and mobilisation. We are a fully integrated communications agency with four main teams:

• Our Web team builds innovative websites and bespoke advocacy tools to engage consumers and decision-makers.
• Our Studio team crafts beautiful content including graphic design, animation and live action video
• Our Advocacy, Insights and Mobilisation team delivers data-driven insights for impactful strategies to mobilise audiences
• Our PR team makes sure our campaigns make the headlines. 

From freeing political prisoners to taking on the banks who fund the climate crisis, to EU campaigns against fossil fuels to PR campaigns for the world’s biggest charities, to global challenges that excite people to make change, make a difference in your career at 89up.